Create an advertisment for your product!
HOW DOES AN ADVERTISEMENT TELL ITS STORY?
Students should bring magazine advertisements to class. Discuss the basic elements in an advertisement: picture, captions, description, logos, and intended audience. How does the advertisement make its case? What does it ask the viewer or consumer to believe or care about? What words does the advertisement use, how do they explain or emphasize the picture and vice versa?
“EXQUISITE AND IMPOSSIBLY RARE”
While a material like gold used in ancient sculpture was both scarce and beautiful, products that advertising asks us to buy are not always hard to find or unusual. Sometimes they are not even things we really need. It is advertising’s goal to get us to believe in their value as things we might enjoy and need to have. Create an advertisement for your product using Photoshop Elements. The goal is to create an ad campaign that will present your product as something--whether rare, essential, glamorous or magical--that will change the lives of those that own it.
CAN YOU SELL YOUR PRODUCT? After all the groups have presented their products, a secret ballot vote will be cast to see which product concept/advertisement was most popular. Would your product sell out to 6th graders, 7th graders, 8th graders, school staff, boys, or girls?
Which product "sold" best? Why was it so successful? What could you have done better?